May 30 - June 1, 2018
Orlando, Florida
Venue, Pricing, and Registration Information
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Friday, June 1 • 9:20am - 10:00am
Winning Webcasts: How Regular Use of Video Becomes an Essential Tool for Strategic Communication
Florida Hospital

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In a hospital setting, staff are bombarded with communication regarding clinical procedures, continuing education, and compliance.  With all the necessary items about rules and regulations, how do you get a busy employee’s attention about strategic messaging and culture reinforcement?  At Florida Hospital in Orlando, a cost-effective weekly newscast quickly became a popular method of Internal Communications and strikes a win/win balance between what executives want to share and what employees need to know.


In this session you will see how video can:


  • Illustrate an organization’s priorities in a way that resonates with all employees
  • Ensure and confirm that intentional leadership messages have been understood by staff
  • Use employee stories to reinforce corporate values
  • Demonstrate the value of corporate storytelling


Mike O’Lenick, Director of Internal Communications

Florida Hospital

avatar for Mike O'Lenick

Mike O'Lenick

Director, Internal Communications, Florida Hospital

Friday June 1, 2018 9:20am - 10:00am EDT
Conservatory Ballroom, Castle Hotel 8629 International Dr., Orlando, FL 32819

Attendees (1)