4th Strategic Internal Communications for Health Care

Encompass Health was faced with challenges that are universal to many healthcare companies – struggling to reach employees when and where they want to receive information, being able to measure if they are reaching their employees, cutting through the noise, and catering to an increasingly younger, mobile-savvy workforce.

In 2016, the marketing communications team launched an app called Hive to better reach Encompass Health’s non-wired employees with information they want and need.

Learn how Encompass Health solved a challenging situation with a mobile solution, including how to:

• Evolve the way you communicate with your employees
• Customize and implement an employee app of your own – from employee research, to product pilot, to rollout, to results
• Create buzz across your organization throughout the entire planning phase
• Implement tactics for encouraging your employees to adopt the tool